The First serious acquisition of a social community provider: Cisco acquires Five Across
Venture Beat reports that Five Across a provider of social community software has been acquired by Cisco for an undisclosed sum.
"Based on conversations with three or four different Cisco executives in recent months, it is clear Cisco sees social networking and the wider Web 2.0 phenomenon as ways to drive Internet traffic, and thus traffic over their routers and other networking gear — and, it follows, more revenue for Cisco."
"Five Across offers the features you expect in a social networking company: Individual profiles, chat, video and photo uploading, RSS and more."
Five Across end user features closely parallel other Social Networking community sites like Onesite, Sparta Social Networks.
InfoWorld says "Cisco doesn't plan to set up its own social-networking site to compete against News Corp.'s MySpace or Facebook. Instead, it will use Five Across technology to create software that will help enterprises better connect with their customers. In addition, service providers may be able to build services with the technology and sell them to their business customers, Cisco said."
"The acquisition is the first by Cisco's recently formed Media Solutions Group and part of Cisco's expansion into both the consumer and media categories. One target market for the Five Across technology will be entertainment and broadcasting companies such as The Walt Disney Co. and Comcast."
"Based on conversations with three or four different Cisco executives in recent months, it is clear Cisco sees social networking and the wider Web 2.0 phenomenon as ways to drive Internet traffic, and thus traffic over their routers and other networking gear — and, it follows, more revenue for Cisco."
"Five Across offers the features you expect in a social networking company: Individual profiles, chat, video and photo uploading, RSS and more."
Five Across end user features closely parallel other Social Networking community sites like Onesite, Sparta Social Networks.
InfoWorld says "Cisco doesn't plan to set up its own social-networking site to compete against News Corp.'s MySpace or Facebook. Instead, it will use Five Across technology to create software that will help enterprises better connect with their customers. In addition, service providers may be able to build services with the technology and sell them to their business customers, Cisco said."
"The acquisition is the first by Cisco's recently formed Media Solutions Group and part of Cisco's expansion into both the consumer and media categories. One target market for the Five Across technology will be entertainment and broadcasting companies such as The Walt Disney Co. and Comcast."
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