Communities and fresh content; dispelling the myth that people dont view content online
Posted by Mukund Mohan at 4/4/2007 11:06 PM 
Categories: Marketing,Links,User Community,Business Communities,Blogging
Categories: Marketing,Links,User Community,Business Communities,Blogging
Courtsey of grokdotcom. Poynter Institute released a report on eye tracking and people reading content online.
"When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids…
In addition, nearly two-thirds of online readers read all of the text of a particular story once they began to read it, the survey revealed. In print, 68% of tabloid readers continued reading a specific story through the jump to another page, while 59% did so in broadsheet reading.
The research also found that 75% of print readers are methodical in their reading, which means they start reading a page at a particular story and work their way through each story. Just 25% of print readers are scanners, who scan the entire page first, then choose a story to read.
Online, however, about half of readers are methodical, while the other half scan, the report found. The survey also revealed that large headlines and fewer, large photos attracted more eyes than smaller images in print. But online, readers were drawn more to navigation bars and teasers."
So people do read content online. The trouble is sifting through junk, ok and good to get through the great.
"When readers chose to read an online story, they usually read an average of 77% of the story, compared to 62% in broadsheets and 57% in tabloids…
In addition, nearly two-thirds of online readers read all of the text of a particular story once they began to read it, the survey revealed. In print, 68% of tabloid readers continued reading a specific story through the jump to another page, while 59% did so in broadsheet reading.
The research also found that 75% of print readers are methodical in their reading, which means they start reading a page at a particular story and work their way through each story. Just 25% of print readers are scanners, who scan the entire page first, then choose a story to read.
Online, however, about half of readers are methodical, while the other half scan, the report found. The survey also revealed that large headlines and fewer, large photos attracted more eyes than smaller images in print. But online, readers were drawn more to navigation bars and teasers."
So people do read content online. The trouble is sifting through junk, ok and good to get through the great.
Poynter is now reassessing their original claim that online readers read more of each story. See http://neilsanderson.com/?p=276
I am just reading your follow up Neil. Thanks for the heads up.
"During some editing/deeper digging this week, we have found that short stories were more frequent in online and that likely had some influence on the overall result." = Not good enough