Teens and Media consumption
Nielsen released the "How teens use media" report.
Its a fascinating read overall.
1. They are more focused - they view one media type at a time.
2. They have better recall - they tend to remember ads and consider ads as content (if good)
3. They read newspapers - really? No really!
4. Television is still the most dominant form of media for teenagers.
5. The most popular genres for U.S. teens are Evening Animation, Participation/ Variety and General Drama.
6. In South Africa, teens averaged more than five hours per day of TV viewing. In Taiwan, teens averaged just two hours and 47 minutes.
7. Beyond the first (TV) and second screens (Computer/Internet) , teens are increasingly watching video on their phones.
8. Teens browse less than half as much as the typical user
9. Sixty-seven percent of teen social networkers say they update their page at least once a week
10. More than half of all U.S. teen mobile subscribers (66%) say they actually prefer text-messaging to calling. Thirty-four percent say it’s the reason they got their phone.
Its a fascinating read overall.
1. They are more focused - they view one media type at a time.
2. They have better recall - they tend to remember ads and consider ads as content (if good)
3. They read newspapers - really? No really!
4. Television is still the most dominant form of media for teenagers.
5. The most popular genres for U.S. teens are Evening Animation, Participation/ Variety and General Drama.
6. In South Africa, teens averaged more than five hours per day of TV viewing. In Taiwan, teens averaged just two hours and 47 minutes.
7. Beyond the first (TV) and second screens (Computer/Internet) , teens are increasingly watching video on their phones.
8. Teens browse less than half as much as the typical user
9. Sixty-seven percent of teen social networkers say they update their page at least once a week
10. More than half of all U.S. teen mobile subscribers (66%) say they actually prefer text-messaging to calling. Thirty-four percent say it’s the reason they got their phone.
Very interesting article. Definitely does bust some of the myths.
But I do think the report puts positive spin on the media. For example, since 2005 2 out of 5 most anticipated games are mature. (Not "just 2 out of 5" it should be 40% of games teens covet are adult games).
Also about TV viewing. It says US teens are not the worst couch potatoes, but if you look at it, they are watching 3+ hours of TV daily on the average!! That is insane.
Thanks for pointing to the article.
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