Organizational storytelling is slowly but surely becoming a hot strategy for conveying important information about any business, both internally and externally.

"Charts leave listeners bemused. Prose remains unread. Dialogue is just too laborious and slow. Time after time, when faced with the task of persuading a group of managers or front-line staff in a large organization to get enthusiastic about a major change, storytelling is the only thing that works."

Here is an awesome example of how Costco does it.