My 2012 goal was a year to dial back. Write more, focus and attend fewer events.
So far, that’s been good, and I am on track to write 100 blog posts for the year.
At the beginning of this year, I thought 100 was a good number. So I focused on that metric and started writing in earnest.
Halfway into the year, I realized the number was meaningless. I mean 100 blog posts of poor quality was still as good as not writing at all.
So I wanted to write 100 quality posts.
How do you measure quality of a blog post though?
Is it the number of people reading it – either visitors or RSS feed readers? Or the number of people commenting on it? Or # of people retweeting on Twitter, or sharing it on Facebook? Or getting the post on Hacker news or techmeme? Or is there some other measurement?
So I decided I should have a few role models. Bloggers I really admire for their quality, consistency and insights.
1. Horace Dediu of asymco tops that list. Sharp, analytical and always thoughtful, he’s such a delight to read. If you dont read his blog posts you should.
2. Jean-Louis Gassée of Monday Note is a close second. I met him a few years ago when he was running Be. He’s also a very astute observer, does deep analysis and his posts always make you think.
3. Chris Dixon was the founder of Hunch (among other things). He writes about startups, entrepreneurship and his simple style of presenting facts in consumable bite-sized chunks is admirable.
4. Jason Cohen of A Smart bear helps put key questions entrepreneurs have in the forefront and his tips are always practical, simple to experiment and usually provides insights after careful consideration of a few possible outcomes.
5. Niel Patel of Kissmetrics writes mostly about marketing techniques. I really like how he dissects a topic which he’s looking to provide some advice on. He’s got a very prescriptive style which helps you understand formulated thoughts in a cohesive easy to read way.
There are others that write more infrequently and long form articles, but these 5 are by far that I consider to be the best in the business. The way I define them to be quality is the amount of effort that goes into their post and the way they frame their arguments.
When I started to focus on writing blog posts in Jan, the average blog post would take me 1 hour to think though and about 30 minutes to write. The new posts from July are taking me 2-3 hours to think though and 1 hour (or longer if you include edits) to write.
I am still unclear about the metrics to measure quality blog posts. I’d love some help from you if you believe you have figured it out.