“Wasted nearly a year evaluating different markets” for a billion $ outcome at Meraki

Today Meraki announced its acquisition by Cisco. Doug Leone has a great post up. You have to read it in its entirety, but here’s the money quote.

The biggest challenge came early on in deciding where to aim the product. We wasted nearly a year evaluating different markets: entrepreneurial building owners, ad-supported Wi-Fi, retail, SMEs, large corporations, even the developing world. We eventually settled on SME, for product fit and speed of revenues. From there Meraki took off.\

They built a world class product, with a crack team from MIT and still “wasted” a year on getting to the right market. For a $Billion+ exit.

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s