Typical character traits of a community manager

Talking about an effective community manager, lets discuss the typical character traits of such a person:



  • Knowledgeable about the community’s domain
  • Well connected to a range of community members
  • Recognized by peers as competent in a broad range of community subjects
  • Widely known and respected for his/her ability to facilitate a group of key contributors
  • Maintains the group’s focus on establishing areas of common interest and priorities
  • Puts the community as a priority over the company
  • Is an educator and teaches the community about the company and its products, often in a non-invasive manner
  • Uses the tools and communication style of the community
  • Puts a human face on the company, both online and at events
  • Connects the right people in the company with the right customers and knows when to get out of the way
  • Pushes through barriers at the corporate level

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