There is a very beautiful post I read about the American Idol participant Sanjaya’s exit. I have not personally watched American Idol – my daughter does, so I follow along (to be a hip parent).
Mandisa is a prior participant of American Idol and knows what Sanjaya is probably going to go through the next few days / weeks. Here is a great example of how the community takes care of its own.
1. Pulls you up when you are down.
2. Gives you encouragement when needed
3. Helps you out when things are not exactly going in the right direction.
In the business world your customers are getting more encouragement from each other. That’s what makes them closer to you.