David Weinberger and Francois call on Marketing 2.0

Francois had a great conference call today with David Weinberger.

David Weinberger is a technologist, professional speaker, and commentator, probably best known as co-author of the Cluetrain Manifesto (originally a website, and eventually a book, which has been described as “a primer on Internet marketing”).

David’s writing a new book: Everything Is Miscellaneous(http://www.everythingismiscellaneous.com/).

Markets are conversation, but marketing does not have to be a conversation.

Having been on both sides of marketing – as a consulting vendor and as a VP of marketing, I have to say its extermely difficult to give control of marketing to your customers.