Opting out
of opting in. 

Vestigial email and alerts accumulating in a well organized
but completely ignored inbox hierarchy?

Time to walk-the-walk with some housecleaning, and put the
slow-to-adopt on notice. Things are reaching critical mass. Time to evolve or
move on down the road. 

·        
E-mail, Ezines, Newsletters & Alerts: Opt out.

1.   
Get a feed if still interested in the content.

2.   
No feed available. Goodbye. It’s tough love.

o  
Marketing Sherpa
stays.

o  
Surprisingly, Adobe Edge
Newsletter is going . . .(tough call)

o  
Absolute Write.
Adieu.

o  
Word of the
Day: Perdure.

o  
Goodbye Facebook alerts. Hello Facebook feed.

o  
Cricket
Highlights: It’s a bowler!

o  
Daily Gadget, where’d you come from? Welp, cya!

o  
Signature
Hardware: Gone down the drain. (Beyond spam, imagine all of the trees saved
by using online catalogs.)

Email is still a killer app., especially for personal and business communication, but
inboxes clogged with ancient opt-ins being redirected to the trash doesn’t do
anything to improve the situation.  

This is a very democratic process. By opting out, you are
voting on content you will receive, and sending a message to the content
provider that (if they’re paying attention) they are losing market share
delivering content this way.

The
Bottom Line: If it’s not in the feed reader, who has time for it?