ROI from communities: SAP; link

Social Media Group Maggie Fox:
“I’m going to cut straight to the chase on this one. There are, of
course, thousands of different shapes and forms that communities can
take, so making blanket statements is (as with most things) not
advisable. However there is one primary ROI that all firms who do this
well experience, regardless of whether they are leveraging the
collective knowledge of their loyalists, users, vendors or employees: competitive advantage through accelerated innovation.”

Hat Tip: Paul Dunay

Advertisements