If you have been blogging for any amount of time, you’ll know that there are some metrics that are more important than others. Here are some metrics that dont matter:
1. Number of page views that your blog gets: Why? Lot of readers are “fly by”.
2. # of “RSS subscribers” – while this is a good metric for some, # of people that actually READ your feeds on a frequent enough basis is more relevant
There are a few other metrics that are “motivating”. What I mean by that is you feel like blogging because of these metrics:
1. # of, frequency of and type of people commenting. True measure of people reading, bothering to understand and offer an opinion.
2. # of “relevant”, inline links back to your post / content. This one is indicative of the fact that others think this is relevant enough to talk about or cite.
So what does this have to do with Robert? (Scoble). He get probably more comments per post than I do in a month of blogging. His pagerank relative to the things he does is very high (indicative of how many people cite his writing.
The #1 question I get from anyone in the early stages of a community is:
“How do we get the participants to talk?”.
So what can you learn from Robert:
1. It takes time. Robert’s been doing this for years.
2. It takes engagement. I think he practically responds to “every” comment and truly ties to understand their point of view.
3. MOST IMPORTANT: Its genuine or as Rohit called it – Authentic. I have met Robert several times at many geek events and parties. I know he meets over 50 people daily. Not once (even the first time I met him a year ago) did he make me feel like I was another nobody in large set of people.
The only reason he gets so many comments and his audience is engaged is that he “truly” tries to connect with people. Its not artificial.
That’s the #1 tip when you are starting to build a community.