Speaking at Digital Asset Management & Marketing Operations

I am speaking on a panel at the Digital Asset Management and Marketing Operations conference. Nov 12th and 13th at the Renaissance Hollywood Hotel in LA. Registration. If you are attending, please say hi. I’ll buy you a drink.

The first one:
Marketing Performance Measurement Panel: Insights
into Creating and Using a Marketing Dashboard
The Power of a marketing dashboard begins with having the right metrics,
your ability to interact with data to reveal hidden patterns,
connections, and insights and use the dashboard to facilitate strategic
and resource allocation decisions. To provide you with insights into
process and best practices, the panel participants will share:

• The marketing metrics they chose and why

• Their marketing dashboard development process and challenges

• Guidance into securing buy-in and usage

• Lessons learned

Moderator: Laura Patterson, President, Vision Edge Marketing

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