Digging deeper on Who has the most to lose because of the Google Phone or Gphone story.
First there are several numbers and they are all different:
Total number of smart phones shipped: (114 Million) ~10% of the total mobile handset market. Growing at ~50% annually through 2010. – IDC
ABI Research forecasts that the
whole smartphone market segment will grow from 218 million units in
2007 to 426 million units in 2012. – ABI research.
Gartner (see below): 48 Million in 2006, 64 Million in 2007 and expected to be 100+ Million by 2007
Zelos research: Sales of full-feature handsets
will grow to about 290 million in 2008, or 42.5 percent of all
handsets, from about 10 million in 2003
Annual Growth of Smart Phones.
2005: ~40+ Milllion
2006 64 Million (Canaly’s)
2007: 114 Million (NYTimes)
Market Segments:
1. By geography (From Gartner and Telephia)
a) Japan 31%
b) Europe 27%
c) North America 19%
d) Other
2) By device vendor (From Canaly’s)
a) Nokia ~40%
b) RIM (Blackberry) 6.5%
c) Motorola 5.3%
d) Palm 5%
e) Microsoft < 5%
f) Other
3) By operating system ( IDC) and ( Canaly’s)
a) Symbian ~60%
b) Microsoft ~12%
c) RIM (Blackberry) ~7%
d) Linux ~6%
e) Palm ~5%
4) By user demographic of all mobile (not just smart phones)
a) Communication (phone & camera, text message) centric
b) Entertainment (music, video, games) centric
c) Information (email, internet, applications*) centric
Smartphone market segmentation & Gphone by the numbers
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