Forrester and Money back guarantee: Times are a changin’

My friend Jeremiah pointed me to Forrester’s Top Social Computing predictions for 2008. Worth a look, so I followed his link to the Forrester research piece. Here’s the MOST AMAZING part of Forrester’s piece:

A money back guarantee. See the highlighted section. It reads: “If you are not completely satisfied,…. full refund within three weeks of your purchase“.

This is the FIRST time I have seen this but then again, I may be late to the game. What do you think? Are you more likely to purchase a research piece because of this guarantee?

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