Ad spending in India and the opportunities

1. Advertising spending in India is roughly one-third of that in the US and Europe.
2.
There are now more Indian homes with television sets. India’s 119 million television households
comprise about 60 per cent of the total households in the country.
3.
About 50 million receive cable-television services, leading to a penetration of about 42 per cent.
4.
The Indian DVD market now exceeds 1.5 billion
units (not DVD players) per year. This figure is expected to grow to 4.5 billion units
per year by 2010.
5. Total Indian Advertising market = $111 Billion in 2005, $150+ Billion in 2008.

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