Trust the super optimistic Silicon Valley folks to talk about Web 3.0 as the next big thing, even before Web 2.0 is dead. Oh well, expect more cliches and also many companies changing their positioning to be “relevant advertising” ready. Color me skeptic.
The Way of the Future: Semantic Advertising
Successful advertising means showing the right product to the right
person at the right time. The semantic Web puts data into semantic
formats on the fly, and targets ads based on the meaning of data with a
high degree of accuracy.