The Merc reported (registration required) that circulation dropped 1.9% in the past year, but wait the silver lining – Its not as bad as the other guys. Yes, I said the same – whatever.
“As of Sept. 30, the
Mercury News beat the national average with a daily circulation of
224,199, down 1.9 percent from a year ago. About 1.1 million people
read the paper every week, along with about a million unique users
online, according to a new report.
For the same period, 507
daily newspapers reported a 4.6 percent average drop in daily
circulation, to 38.17 million, down from 40.02 million a year ago.”
“The Bay Area News Group —
which operates the Mercury News and Contra Costa Times — reported
711,309 in daily circulation, down 6.3 percent from the previous year.
The San Francisco Chronicle’s daily circulation dropped 7 percent, to
339,430; on Sundays, it dropped 7.4 percent, to 398,116.”