How to differentiate using a great positioning strategy and tell stories

Organizational storytelling is slowly but surely becoming a hot
strategy for conveying important information about any business, both
internally and externally.

“Charts leave listeners bemused. Prose remains unread. Dialogue is just
too laborious and slow. Time after time, when faced with the task of
persuading a group of managers or front-line staff in a large
organization to get enthusiastic about a major change, storytelling is
the only thing that works.”

Here is an awesome example of how Costco does it.