<Wordpress has eaten up 4 versions of this post, so I am removing all images and only providing links, apologies>.
The pricing and signup page of any SaaS application is the most critical part, which is the main reason companies spend weeks and months, A/B testing and validating pricing, options and packages.
If you did not go to the links above and notice the change – they have put their highest priced offering on the left and the least priced offering on the right.
This was counterintuitive to me at first, since “everyone else” does the exact opposite. Progressively expensive options should go from left to right.
Most website heatmap track research suggests users read from top to bottom and left to right. So, I guess there are higher chances of getting someone to sign up for your highest priced offering if you put it on the left.
Any other reason others might think of designing the price offerings the “opposite” way?