There are over 20,000 SaaS companies in the world and growing (source). They are the new “software ISV” of the 1990’s. Growing like weeds. Getting users, building niche applications and growing revenue.
Every SaaS company builds a “specific application” for a “specific user”. They are the domain experts on that application.
Every SaaS company development team though, needs to pay a 15-25% tax upfront. Sometimes more.
Every one of them has to develop a sign up process, a user cancellation process, a payment process, a refund process, a login process, a password retrieval process, etc.
Trust me, we are going through this and its an absolute PAIN. It gets in the way of building useful benefits and capabilities for the user.
Its plumbing and it should be standard and out of the box for 90% of startups.
What if you provided a “Shopify” like sandbox for SaaS companies? Provide all these capabilities out of the box. Let SaaS developers focus on building their app. Not do plumbing.
Please dont tell me AWS is one, they are an infrastructure provider. You will still have to code a bunch of processes on top of AWS.
1. This platform has to be “developer friendly” – but not like Magento. That’s too steep a learning curve. Think like Mixpanel or Stripe “developer friendly”.
2. It has to provide simple API (hooks) to the developer’s own application.
3. It has to (obviously) be hosted.
Is it a billion dollar opportunity?
I dont know.But I will put my money where my mouth is. Show me a good team, and show me how you will do this and I will put angel money into this.
This is Heroku 2.0 (they got bought for $212 million). Go beyond platform and infrastructure and actually build application plumbing.
No one is doing it.