Facebook more than Google is the new Microsoft #fastfollower

I was catching up with all the F8 news over this weekend and something struck me as odd. Facebook is the new “fast follower“. They are pursuing the multiple app strategy, not the single app strategy.

It is almost as if they dont have new ideas, but keep picking up the best ideas from every other team and executing it better because of their inherent strengths.

They borrowed the hashtags from Twitter.

They stole stickers from folks like Line and Kakaotalk.

They picked up the send money via messenger from Google wallet.

They also picked up sending messages to small businesses directly from users from the Square app.

I can see their acquisition strategy being similar as well – buying the new age “consumer suite” instead of the Microsoft “office suite” – with WhatsApp for messaging, Instagram for Photos and likely buy Meerkat sometime soon, when they hit mainstream. I still believe they will buy SnapChat sometime in the near future.

The other part of the strategy that makes it interesting is how Microsoft and Facebook realize that they are both competing with Google (Android) and Apple (ioS) in terms of real estate on the mobile phone.

Android just recently announced Work and Home profiles which will allow the user to have 24 – 30 apps which occupy the “home screen”.

Microsoft with the acquisitions of Accompli, Sunrise and LiveLoop now owns email, calendar, productivity and is only missing work productivity – which it did own – via Skype and Skype for Business, by others.

Facebook, with Instagram, Whatsapp and its own apps dominates the “home” fun and communication screen. What it is missing is private sharing (Snapchat etc.) and possibly video (Meerkat).

I can also see Facebook partnering with someone or buying a Music app and a dating app as well.

That’s primarily because most Smartphone users (over 65%) dont download any apps and use the ones that are default on their phone.

The ones that Microsoft and Facebook are missing on iOS and Android are maps (most people use Apple or Google maps) and browser (most folks use Chrome or Safari).

I wont be surprised at all if Facebook partners with ESPN and Weather channel to create “Social Sports” and “Social Weather” apps as well.

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