Quora: the best source of secondary market and competitive research

Yesterday I met an entrepreneur who has built his company in a suburb of Seattle, completely bootstrapped and without any outside investors. He is growing 30% YoY and the most amazing thing he taught me was that he gets all his questions answered on Quora.

This led me to take another look at Quora to understand where any entrepreneur could use it. Turns out there are a lot of use cases. Most people use it to get specific questions answered, but I know that Jason from Storm ventures has used it to build the SaasTr brand, another entrepreneur uses it for lead generation, etc.

One of the first places I got to these days to get an understanding of any market is Quora. It turns out many of the questions, competitive information and relevant market numbers are largely available on the Q&A site.

In fact here is a list of things you can use Quora for, but it is such a good waste of time as well, so I still recommend you Google your question and get to Quora than search Quora alone. When you do get to your question, browsing relevant questions within that topic are really valuable.

1. To understand what problems need to be solved that people face

Quora for Digital Marketing Problems
Quora for Digital Marketing Problems

2. To validate key features that are needed.

3. To understand competitive products

4. To learn about the key influencers in the space.

5. To keep up to date with strategies for growth hacking

6. To look for new people to hire (especially non developers)

7. To get a new source of daily ideas

Quora for Ideas
Quora for Ideas

8. To pick a list of questions to answer for your company blog

9. To learn about strategies that will help you sell and get your first few customers

Quora Sales Questions
Quora Sales Questions

10. To get ideas on which investors would be the most relevant for your startup.

Quora for Investing Advice
Quora for Investing Advice