Customer discovery and validation is a pretty challenging area for most startup entrepreneurs. While most can build a product and maybe even hire people to help it grow, validating with customers and cold calling people to get feedback is hard for most technology entrepreneurs.
An entrepreneur suggested to me an idea to start an agency that does Customer Validation as a Service (CVAS) or Customer Discovery as a Service (CDAS).
The key part of this service is setting up the problem statement for the entrepreneur, distilling the list of potential customers (Both B2B and B2C) and finding – emailing, talking to and interviewing potential customers to find the top 3 pain points for which they’d pay money for.
Imagine if you were a technical developer entrepreneur and you can build a good product, but your customers were in another location, or they were people you were not able to get to easily.
If a service built a website landing page, setup Google adwords, Facebook campaigns, Twitter profile and ran a campaign for a week or so to give you feedback on what’s the interest, what are potential customers interested in and what would they pay for?
I think this type of service would be very valuable for entrepreneurs. I can easily see various offerings being add-ons to this service.
1. Pricing validation
2. Content (what to write, what medium – email newsletter or Youtube Video, etc.) validation
3. Budget validation
4. Technology landscape validation (what other products should we integrate with)
5. Go to market validation (Where should we advertise, how should we market, etc.)
In the Steve Blank Model for customer discovery above, this set is most useful in the Test problem phase, followed by the Verify phase.
What do you think?
Would you buy this service for $500 – Consumer startups and $1000 for Enterprise startups?