Tag Archives: stress busters for entrepreneurs

The counter intuitive approach to achieving your goals (AKA Opposite of Zynga)

I have an confession. I really did care a lot about the number of comments on my blog, the number of my twitter followers, facebook friends etc. I say I did because a year ago I gave that all up. I even dont review the google analytics dashboard for my blog any more.


I found that when I did that they went nowhere. Meaning I would target 1500 views per post and found I was consistently below 1000. It was frustrating.

So I gave up (meaning admitted failure) and found out that it was the most liberating thing that I could even have done.

I changed my outlook for a self defined “happiness index” for myself. If I was / am happy writing a post then I am satisfied. No longer was I looking to get multiple comments, get it RT on twitter etc.

That’s very counter intuitive to the Zynga approach. They measure everything and no decisions are made unless there’s data to back it up.

I wonder if that’s the way to run a company? I know that the Amazon long term approach is widely┬ácriticized, but it seems like it works for a certain set of people. I am sure they measure everything as well since “if you cant measure it, you cant manage it”.

I am not talking about the chase excellence vs. chasing success approach.

I am talking about liberating yourself from the daily metrics that are “head fake”. They tell you go one way, but you’re not really sure if after you keep doing what they tell you, the position you end up at is the right place for you.

Try it, and see if it works. First, you’ll probably stress a lot less. Second, you’ll be happy (which is different from being successful) and finally you might end up overachieving anyway.