Looking for some ways on how to make a business presentation more relatable? Whether you are going to speaking to an audience of business leaders, dealing with a client or leading a staff meeting, you will face the same problem, how to deliver complex ideas, so they will stick in your listener’s minds and encourage them to take expected actions.
You need to be both memorable and convincing presenter. In this article, we will discuss how to make a business presentation that relatable to your audiences.
How to Make a Business Presentation More Relatable
You have probably known that people in an audience will remember only 10 – 20% of what they hear. You can add slides to your talk and retention jumps to about 30%. However, you don’t need to settle for 20% or 30% retention rates.
There is no limit to your ability to hold people’s attention, if you can engage their minds and inspire them with images and ideas that make them buzz afterwards. So, here are some ways on how to make a business presentation more relatable.
1. Understand Your Audience to Connect
To make a successful business presentation, you must first understand your audience. You might wonder what will inspire them. What hurts them the most? What ideals, ambitions, and objectives will they have? You can make your presentation more relatable to your audience once you have a thorough understanding of them.
2. To Get Your Audience Interested, Tell a Story
Telling a story is one of the most effective ways to engage your audience. Stories have the ability to inspire strong feelings in us and enable us to connect with the experiences of others.
By sharing a personal story from yourself or another person, you are allowing your audience to take a look inside your lives and extending an invitation for them to travel with you. Additionally, your audience is most attentive when you are telling stories.
3. Include Metaphors and Images
Sometimes, your audience may require a little help in comprehending the abstract ideas or complicated aspects of how to deliver a business presentation. Similes, metaphors, and analogies are useful tools for bringing these to life. They can help you to make complex ideas more relatable and make your point more visual.
4. Be Authentic
Audiences can recognize when you are faking it. They are far less to connect with you when they find you are not being genuine. Therefore, to connect with your audience speak from the heart, you need to be passionate. Let your own personal conviction and experience carry your presentation.
You will be successful on how to make a business presentation, and people will be much more likely to keep their mind of what you say.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.” – Colin Powell
5. Use Humor
If you success make your audience smile or laugh, you will make an instant emotional connection. It will help break down the barriers and make your point more memorable. Don’t try telling a flat of jokes, professional comedians are processionals for a reason.
6. Give Rhetorical Questions to Engage Your Audience
Of course, rhetorical questions on how to make a business presentation will make curiosity and encourage active participation from the audience. It engages them more in your presentation. This technique is useful to captivate your audience’s attention and enhance their overall experience during your presentation.
Well, those are some tips on how to make a business presentation that you can follow. In the business, our goal is must be reaching the audience’s attention, and attract them to take a positive action for your business. So, make sure you give them best and relatable presentation.
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